Privacy information in plain English.

Who we are

Better World Challenge is operated by Emily's Apps Ltd. If you have questions about this privacy information, you can contact us at hello@emilysapps.ltd.

What information we may collect

Depending on how you use the website and app, we may collect:

• basic contact information you choose to send to us by email;
• app usage and product activity information, such as views, shares, swaps, and completed acts;
• ripple information, such as ripple IDs or ripple codes, join relationships, and aggregate ripple stats;
• technical information needed to operate the app and website, such as device or network request information;
• information stored locally on your device, such as challenge progress and app state.

How we use information

We use information to:

• operate the app, website, and ripple features;
• show challenge progress and ripple growth;
• improve reliability, safety, and product performance;
• respond to emails, support requests, or partnership enquiries;
• understand how people use Better World Challenge so we can improve it.

Our main privacy approach

We aim to keep data collection proportionate and focused on running the product. We do not ask users to create a traditional account in order to use the core app experience.

Lawful bases

Where UK privacy law applies, we generally rely on legitimate interests, contract, or consent, depending on the context. For example, if you email us, we use that information to reply to you. If you use the app, we use operational data to provide the challenge and ripple features.

Sharing

We may share information with service providers who help us host, operate, secure, and support the app and website. We may also disclose information where required by law or where necessary to protect rights, safety, or the integrity of the service.

Retention

We keep information only for as long as reasonably needed for the purposes described here, including operating the product, meeting legal obligations, resolving disputes, and handling support issues.

Your choices and rights

Depending on where you live, you may have rights to request access, correction, deletion, restriction, objection, or portability in relation to personal information. To ask about this, contact us at hello@emilysapps.ltd.

Children

Better World Challenge is designed to be positive and family-friendly, but if a child uses the app, that should be with appropriate supervision and in line with local laws and app store requirements.

Security

We use reasonable technical and organisational measures to protect information, but no system can be guaranteed completely secure.

Changes

We may update this page from time to time. The date at the top of this page shows the latest update.